actives cationics

GREENPLEX®

Plant-derived complex for a triple action on hair

Repair – Protect – Style

INCI name

Polyglyceryl-3 Betainate Malate, Sulfated Castor Oil, Aqua

     

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TRIPLE-ACTION HAIR CARE: REPAIR, PROTECT, AND STYLE

Traditional hair treatments, including coloring, bleaching, and heat styling, weaken the hair fiber, compromising its strength and structure.

GREENPLEX® delivers triple-action benefits to repair, protect, and enhance styling:

  • Repair: Strengthens molecular bonds to improve resilience, elasticity, and breakage resistance
  • Protect: Smoothes the cuticle to reduce friction and shield hair from external stressors.
  • Style: Enhances shape retention with a natural, flexible hold – delivering performance comparable to PVP, without stiffness or buildup.

GREENPLEX® efficacy has been validated through qualitative tests demonstrating its mechanism of action, and quantitative efficacy tests performed at cosmetic usage levels (3-8%).

MOLECULAR REPAIR FOR STRONGER HAIR

GREENPLEX® is a 100% plant-derived complex designed to restore and fortify hair structure at a molecular level. Its formulation is based on the ionic interaction between a mild cationic surfactant and an anionic sulfur derivative, which stabilizes salt bonds – responsible for one-third of hair’s mechanical strength. These bonds are essential for maintaining hair integrity but are inherently fragile and prone to disruption. By reinforcing this structural network, GREENPLEX® enhances resilience, reduces breakage, and supports long-term hair health.

efficacy tests

HAIR PROTECTION
& FILM-FORMING ACTION

Hair’s external structure plays a fundamental role in its strength, manageability, and defense against external stressors. GREENPLEX® not only reinforces internal bonds but also forms a protective film that smooths the cuticle and enhances fiber cohesion.

This film-forming action mimics hair’s natural barrier, providing multiple benefits:

  • Reduces mechanical stress during brushing and styling
  • Improves cuticle alignment to prevent structural damage
  • Form a film to protect the fiber from environmental aggressors such as humidity and pollutants

By improving surface integrity, GREENPLEX® enhances smoothness, reduces friction, and improves overall hair manageability.

efficacy tests

NATURAL STYLING PERFORMANCE WITH LASTING HOLD

Beyond repair and protection, GREENPLEX® enhances styling performance by forming a flexible film that improves shape retention and definition. This film delivers a natural, long-lasting hold with performance comparable to PVP – without stiffness or residue buildup. By improving curl formation and retention, GREENPLEX® extends style longevity while preserving volume, flexibility, and resistance to humidity-induced relaxation.

efficacy tests

REPAIR

 

Effective Hair Penetration and Repair

GREENPLEX® effectively penetrates the hair structure, as demonstrated by EDX analysis using copper salts as a marker, which form coordination complexes with bound molecules. These salts were chosen for their traceability and strong binding properties. Hair tresses were treated with copper salts, either alone or in combination with 4% GREENPLEX® in a rinse-off treatment. EDX spectra of hair cross-sections confirm increased copper salt retention when complexed with GREENPLEX®, demonstrating its enhanced penetration capability. This effect is further validated by FE-SEM analysis, which shows that 4% GREENPLEX® treatment repairs bleaching-induced damage, restoring the internal part of the hair shaft to its original compactness.

caucasian hair – GREENPLEX® at 4% – rinse off

Comparison of hair fiber penetration: untreated vs. GREENPLEX® with copper salt

Protecting Hair Integrity and Reducing Chemical Damage

4% GREENPLEX® restores the mineral balance of the hair, after chemically-induced damage. Among elements, sodium (Na) plays a crucial role as an indicator of hair damage, as its accumulation after chemical treatments is often associated with increased porosity, cuticle degradation, and exposure to alkaline agents.

By restoring pre-bleaching sodium level through its chelating action, GREENPLEX® helps maintain hair structure and improve its overall resilience. GREENPLEX® preserves the natural elemental composition of hair.

As shown in Figure 2, the levels of carbon (C), nitrogen (N), oxygen (O), and sulfur (S) remain consistent between virgin and GREENPLEX®-treated hair. Sulfur, a key component of keratin and essential sulfur-containing amino acids, shows no significant variation, indicating that GREENPLEX® does not disrupt the fundamental protein structure of the hair.

caucasian hair – GREENPLEX® at 4% – rinse off

Graph showing sodium levels in virgin, untreated, and GREENPLEX®-treated bleached hair
Graph comparing the elemental composition of virgin and GREENPLEX®-treated hair

Improving Hair Strenght

The molecular-level efficacy of GREENPLEX® translates into visible improvements in hair strength and elasticity. Studies confirm that Afro-textured hair, known for being the most prone to breakage and among the most challenging to protect, has a significantly higher tendency for breakage compared to Caucasian hair.

Cyclic Fatigue Testing evaluates hair breakage resistance by repeatedly applying force and measuring the number of cycles required before the hair fiber breaks. An 8% GREENPLEX® rinse off aqueous solution, applied to damp highcurl- type hair, significantly (*p<0.05) increases the number of cycles to break by 55.6% compared to the untreated group.

This demonstrates that GREENPLEX® not only restores hair structure at the micro level but also delivers substantial and visible improvements, making even the most challenging hair types stronger, more resilient, and less prone to breakage.

afro textured virgin hair – GREENPLEX® at 8% – rinse off

Graph showing a 55.6% increase in hair strength after GREENPLEX® treatment

Method: Cyclic fatigue, measured by Dia-Stron CYC802, was evaluated in high curl tresses treated with 8% GREENPLEX® in aqueous solution applied three times to dry hair, left for 10′ and rinsed before the next application. Test performed by Dia-Stron Lab.

Restoring Elasticity and Strength to Heat-Damaged Hair

Elasticity is the hair’s ability to stretch and return to its original shape, serving as a key indicator of protein integrity and moisture retention. When hair is exposed to excessive heat, its elasticity decreases, making it more prone to breakage and loss of flexibility.

Applying an 8% GREENPLEX® leave on solution to heat-damaged hair (5 passes of a flat iron at 230°C) significantly increases elasticity by 10.3% (**p<0.01) compared to untreated, heat-damaged hair. This improvement is measured through a reduction in the elastic modulus, which quantifies fiber stiffness – a lower modulus indicates greater elasticity and improved structural resilience.

As a result, GREENPLEX® restores flexibility, enhances resistance to breakage, and helps heat-damaged hair regain its natural strength and movement.

caucasian heat damaged hair – GREENPLEX® at 8% – leave on

Graph showing a 10.3% increase in elasticity of heat-damaged hair after GREENPLEX® treatment

Method: Elastic modulus, measured by Dia-Stron CYC802, was evaluated on heat-damaged tresses treated with 8% GREENPLEX® solution, massaged and left to dry overnight. Test performed by Dia-Stron Lab.

PROTECT

 

Film-Forming Action and Cuticle Protection

Olaplex 0 is the benchmark for film-forming and protective hair treatments. FE-SEM images qualitatively demonstrate that on severely damaged hair (double bleached), where cuticles remain open, irregular, and highly compromised, 4% GREENPLEX® effectively restores the hair’s protective barrier, promoting smoother and more compact cuticles in a similar way to Olaplex, but with a plant-based, biodegradable ingredient. Furthermore, GREENPLEX® provides an effective continuous film without stickiness or heaviness, ensuring natural movement and weightless protection.

FE-SEM images comparing hair cuticle damage: untreated, GREENPLEX®-treated, and Olaplex®-treated hair

Method: FE-SEM photos have been acquired with field emission scanning electron microscope LEO 1525. Both actives, in aqueous solution were left on the hair for 20 minutes then rinsed and dried overnight in controlled environmental conditions.
* INCI: Water (Aqua), Bis-Aminopropyl Diglycol Dimaleate, Sodium Benzoate, Phenoxyethanol 

Minimizing Friction for Smoother, Protected Hair

By smoothing and sealing the cuticle, GREENPLEX® reduces hair friction, enhancing combability and overall manageability while minimizing microfractures and breakage. This effect has been quantitatively assessed in controlled conditions.

GREENPLEX® rinse-off treatment significantly reduces dry friction in damaged hair, whether left on or rinsed off.

Specifically, it decreases friction force by 75% in leave-on applications and 66% in rinse-off applications (**p<0.01), demonstrating its strong affinity for hair fibers and excellent film-forming ability, ensuring effective deposition and performance even after rinsing.

This friction reduction improves smoothness, enhances protection against mechanical stress, and supports long-term hair resilience.

caucasian bleached twice hair – GREENPLEX® at 8% – leave on vs rinse off

Graph showing a 75% and 66% reduction in hair friction with GREENPLEX® leave-on and rinse-off treatments

Method: 8% GREENPLEX® in aqueous solution was applied three times to dry hair bleached twice, left for 10 minutes and rinsed before the next application. Measurements were conducted by Dia-Stron fibra.one with fibra.one.friction accessory, without rinsing the last application or after rinsing and let to dry overnight.
Test performed by Dia-Stron Lab.

Greenplex® vs. Olaplex: A Benchmark Comparison

Olaplex 0, the industry benchmark for synthetic hair repair and protection, enhances manageability with conditioning and anti-frizz properties, while GREENPLEX® offers a plant-based alternative with comparable benefits.

A direct comparison in a rinse-off treatment shows that GREENPLEX®* reduces combing force by 23% and electrostatic effect by 60% in damaged hair, demonstrating comparable performance to Olaplex.

These improvements translate to easier detangling, enhanced smoothness, and improved overall hair discipline, ensuring stronger, healthier, and more manageable hair.

caucasian bleached twice hair – GREENPLEX® at 12.5% – rinse off

Graph comparing hair combing force and static electricity reduction in bleached hair treated with GREENPLEX® and Olaplex®
Method: Combability, measured by dynamometer, and electrostaticity, measured by Static meter 7905, were evaluated in hair strands of human origin bleached twice. Treatments (both actives in aqueous solution at the same concentration) were applied to dry hair massaging till completely wet. Treatment was left for 10 minutes after which was rinsed and tresses were left to dry overnight in controlled environmental conditions. Test performed by Bio Basic Europe. 
 
*GREENPLEX® tested at 12.5% in a rinse-off treatment solely to match Olaplex’s active concentration. 
 
** INCI: Water (Aqua), Bis-Aminopropyl Diglycol Dimaleate, Sodium Benzoate, Phenoxyethanol

STYLE

 

Enhanced Curl Shape and Style Retention

GREENPLEX® creates superior curl shape and style retention compared to PVP and a generic hair gel, as demonstrated using the BNV Bolero Multi imaging system.

Two sets of six hair tresses (GREENPLEX® vs. PVP) were immersed in a 4% leave-on active solution for 10 seconds, excess product was removed, then combed five times, wrapped around curl formers, dried for 24 hours, and assessed in a humidity-controlled environment for up to 8 hours, with results compared to a market gel applied under standard conditions.

Comparison of curl retention over time using GREENPLEX®, PVP, and gel-based treatments

caucasian hair – GREENPLEX® at 4% – leave on

Curl Formation

At the start of the experiment, all hair strands measured a uniform length of 16 cm. Following leave on 4% treatment, GREENPLEX® demonstrated the highest curl formation, achieving a 48.9% reduction in strand length, compared to 43.6% with PVP and 42.8% with Gel.

GREENPLEX® formed a more defined and compact curl compared to PVP and Gel demonstrating superior efficacy in curl formation.

Comparison of curl shrinkage percentages between untreated, GREENPLEX®, PVP, and gel-treated hair

Curl Retention After 1h in Humid environment 

This evaluation measures curl retention over time under high humidity conditions (80% RH) by assessing treated hair strands at predefined intervals after exposure to controlled humidity.

The measurement starts at T0, immediately after treatment, which represents 100% curl retention. Higher values indicate better curl retention over time.

At T1H, GREENPLEX® and market Gel retain 56%, while PVP drops to 49% (*p<0.05), indicating earlier relaxation and weaker hold.

% Curl Retention = 100 (L – Lt) / (L – L0)
L = Untreated tresses lenght 
Lt = lenght at tested time | L0 = lenght at T0
 
100% curl retention = fully retained curl
0% curl retention = fully extended tress
Graph comparing curl retention after 1 hour using GREENPLEX®, PVP, and gel-based treatments

Curl Retention After 8h in Humid environment 

After 8 hours of exposure to controlled humidity (80% RH), curl retention is reassessed to evaluate long-term performance under high-moisture conditions.

At T8H, GREENPLEX® maintains the highest curl retention at 41%, significantly outperforming PVP (26%) and market Gel (33%) (*p<0.05), demonstrating superior resistance to humidity-induced relaxation. A higher retention percentage indicates better shape preservation over time.

The data confirms that GREENPLEX® provides longer-lasting curl definition and superior resistance to frizz compared to traditional styling agents.

% Curl Retention = 100 (L – Lt) / (L – L0)
L = Untreated tresses lenght 
Lt = lenght at tested time | L0 = lenght at T0
 
100% curl retention = fully retained curl
0% curl retention = fully extended tress
Graph comparing curl retention after 8 hours using GREENPLEX®, PVP, and gel-based treatments

Fuller, More Defined Curls with Lasting Volume

A fuller, more voluminous curl is inherently more visually appealing, as it conveys vitality, structure, and a well-defined shape. A curl with greater body appears healthier, more dynamic, and more aesthetically pleasing.

The data shows that strand width remains comparable across all three treated groups (Gel, GREENPLEX®, and PVP) at T0, T1H, and throughout the experiment.

However, GREENPLEX® exhibits a slightly greater width over time, particularly at T8H, indicating a fuller, more defined curl structure with superior shape and presence.

Comparison of curl width over 8 hours with GREENPLEX®, PVP, and gel treatments

PVP vs Greenplex®

  PVP GREENPLEX®
  Hold & Curl Retention Temporary, weakens in humidity Long-lasting, humidity-resistant
  Film Formation Stiff, prone to flaking Flexible, natural feel
  Hair Health No conditioning, can lead to dryness Repairs & strengthens hair fibers
  Elasticity & Resistance Can cause rigidity & breakage
Improves elasticity & reduces breakage
  Build-Up & Residue Tends to accumulate Lightweight, no build-up
  Environmental Impact Synthetic, non-biodegradable
100% plant-derived & biodegradable

Why Switch to GREENPLEX®?

  • Style & treat at the same time – no compromise between hold and hair health.
  • Longer-lasting curls & volume – outperforms PVP at same concentration and in humid conditions.
  • Sustainable performance – natural, eco-friendly styling without sacrificing efficacy.
  • Molecular Repair – Strengthens hair structure, improving elasticity and breakage resistance.
  • Protection & Film-Forming – Reduces friction, smooths cuticles, and shields from humidity and pollutants.
  • Natural, Long-Lasting Styling – Enhances curl formation and retention without stiffness or residue.

ORIGIN

Chemical synthesis of natural raw materials

 

 
   Appearance Clear oily liquid
   Colour Light Yellow to Amber
   Odour Characteristic
   Dry residue (105°C) 75 – 85%
   Specific gravity (25°C) 1.1 – 1.2
   pH (5% water solution at 25°C) 6.5 – 8.5

 

Protecting shampoos & conditioners
Bond-repair serums & masks
Post-heat damage repair treatments
Frizz-control & curl-enhancing styling products
Pet care

% OF USE: 3 – 8 %

 

 

GREENPLEX®

presentation

 

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